Attention Is The New Form Of Currency In 2026.
I built my brand to over 160,000. Then helped 200+ brands grow theirs. Now I'll help you build yours.
Ex Head of Production at The Attention Seeker.
Let's Chat
We Know Social Media Is Important.
But Where Do You Start?
Posting isn't the problem. Most founders and teams don't know how attention on short-form video actually works, so effort doesn't turn into growth.
The most common questions I get: What do I post? Where do I start? I've run out of ideas.
After doing this for the last 10 years, I've learnt how to navigate those problems and create systems and frameworks to create consistent content that people actually want to watch.
How It Works.
The 4-Week Sprint
For people who don't know what to post, keep running out of ideas, are doing the work but not growing, or want to start and haven't yet.
- Week 1, your strategy: who you're talking to, what you stand for, the feeling you want to leave people with
- Week 2, your content engine: built so you never run out of ideas again
- Week 3, the craft: how to make content go viral, get people engaging, and have them follow along on your journey
- Week 4, growing: analysing what's working and how to keep improving, so you're never left wondering what to do next
- Every call recorded
- A small, intimate group with very limited places
- Direct access to me the whole month
By Ransley Community
A community of content creators. The first step for anyone who wants to start building their personal brand and grow it, in an environment set up for you to succeed, with everything you need to get there.
- Surrounded by people building their brand alongside you
- Share your wins, your struggles and your questions
- Group live calls every week with me
- A learning section to work through at your own pace
- Behind the scenes of how I'm growing my own brand
- My tools, templates and resources
Brands I've Created Content For
Via The Attention Seeker + Personal Brand Partnerships
My Personal Brand Analytics.
Combined reach across all platforms over the last 30 days, updated monthly.
I Started Making Videos In 2011. I've Never Stopped.
Started making videos after school at the skate park with friends.
Started taking Instagram seriously and became obsessed with understanding why people watch content.
Dropped out of university. I was failing and didn't like the path I was on. Studied at Media Design School and got a Bachelor of Media Design, 2019 to 2021.
Working construction. Trying to find my foot in the industry. A man named Stanley Henry gave me that chance when I joined The Attention Seeker, when it was just a LinkedIn ghostwriting thing. Little did I know it would go on to become the biggest social media marketing agency in the country.
Joined as their first videographer. I'd failed engineering, was working construction. Stanley took a chance on me.
During that time I:
- Helped scale the team from 6 to 40 people
- Built the production arm from 1 to 14 staff
- Worked with 200+ brands
- Built the highest engaged ad globally on TikTok with One NZ
- Toured with Six60 creating social content
- Generated millions of views across campaigns
- Grew my own channels to 160,000+ followers
Started Daplaza, my clothing brand. Made a video every single day for 330+ days.
Started my personal brand. I lost the passion to keep Daplaza going, and my attention switched. I understood the long-term value of a personal brand. If I had attention and a brand, I could get to a point where I could do whatever I want.
Signed with No Sad Cowboys talent agency. Now doing UGC for brands like Pump, Woolworths, Anchor, Extra Gum, La Roche-Posay, Garnier, Chemist Warehouse, Musashi.
I reached a point where things felt comfortable, and that's exactly when I knew I needed to take a risk. Now I'm chasing my own dream.
"Everything I do for other people I've done for myself."
Personal Case Studies
Daplaza
Daplaza was my first real business, a clothing brand.
I didn't build a brand then find an audience. I documented the journey publicly. People followed the story. Sales followed.
I lost the passion to keep it going. My attention switched to building my personal brand. I understood the long-term value.
Let's Talk.
Tell me where you're at and what you're looking for. I'll get back to you personally and we'll find a time to chat.
Rather email? That works too.
connor@byransley.comWhere Attention Goes, Money Follows.
If you know your brand should be showing up online but don't know where to start, let's figure it out.
Why build a personal brand? A lot of people work with you because they like you. A personal brand is taking the personality you already have, the one that already works in real life, and putting it online. Instead of speaking to 10 people a day, you can speak to a million. Where attention goes, the money will follow.
Let's Chat
Results From Campaigns I Worked On
A few of the clients I worked on while at The Attention Seeker, and some of what we achieved.
Grew their following to 140K+ and created the highest engaged ad globally on TikTok.
15x follower growth. Now NZ's largest pizza brand on social media.
Created social content while touring with New Zealand's biggest band. Generated 2M+ views across the tour campaign.
78M organic views in a single month. Grew from 0 to 170,000 followers. 500% sales increase at Priceline the month after.